We've been evolving on the inside for years. Now we're doing it on the outside too
Over the past few years at imaxin we have been evolving naturally: we have improved processes, expanded services and incorporated new capabilities around artificial intelligence, translation, communication and language technologies.
Over time, our understanding of technology has also changed: today it is clearer than ever that what matters is not only what we do, but what it is for and who it connects.
At this new stage, our visual identity no longer fully reflected who we are. That is why we are presenting a new image and a new website, more consistent with the current reality of imaxin: a company that develops technology to connect people through language, keeping intact our essence based on specialised knowledge and commitment to people.
Intelligence in dialogue
The new identity is born from a very simple idea: intelligence is not an isolated process, but something that happens in dialogue, in connection and in our capacity to understand one another. That is why our new tagline is intelligence in dialogue. |  |
We work with technology capable of understanding language, automating processes and facilitating communication, but what truly defines imaxin remains the human factor behind every solution. It is people who listen, interpret, contextualise and transform complex processes into useful tools for other people.
Technology speaks. People make it meaningful.
Identity as a system
The new visual identity of imaxin is born from typography itself. The logo redesign seeks a more essential, clear and contemporary expression, while maintaining the personality and recognition of the brand. We are committed to a visual language based on black and white, typographic clarity and a flexible, coherent graphic system that allows us to communicate in a more direct and recognisable way.
We have left behind the label of "software company" to become something more: we develop technology, yes, but technology that connects worlds through language. For us, intelligence is not an isolated process on a server; it is dialogue, it is listening and it is commitment to people.
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From this typography the base grid that organises the entire visual system is also built. The "i" of imaxin becomes the structural unit on which proportions, patterns and graphic compositions are developed. Just as with language or technology, small units of information relate to one another to create more complex structures capable of generating understanding.
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From this same element the human figure that accompanies the new identity is also born. Built from the "i" without the dot, this minimalist form represents a central idea for imaxin: behind every line of code, every translation and every AI-based solution there are always people. Because, for us, technology only makes sense when it is at the service of human understanding.
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A more human metaphor for technology
In a context where technology is usually represented in a cold and impersonal way, at imaxin we seek a different narrative. Our visual direction is inspired by natural and human elements because we understand language as something organic, alive and universal.
Technology, like communication, works through constant patterns, connections and interpretations. That is why the new website and the new brand photography seek to convey fluidity, interconnection and diversity, moving away from the visual clichés associated with the technology world.
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A website built from purpose
The new website is also part of this evolution. We did not simply want to update a site, but to build an experience more consistent with our way of understanding communication.
We have designed a clearer, more accessible and purpose-focused space, where the company's services, technology and vision coexist in a more natural way. A place designed to better explain what we do and, above all, why we do it.
More than 25 years connecting language and technology
We have spent more than 25 years evolving alongside technology and language. We were born developing innovative multimedia projects, we grew around localisation, translation and language engineering, and today we combine AI, language technology and human knowledge to help the world understand itself better.
Over this time, tools, processes and ways of working have changed, but there is something that remains the same: the conviction that technology only makes sense when it is at the service of people.
This new identity is not a full stop. It is the reflection of a company in motion.
We continue building more human technology. We continue connecting worlds through language.
